The website their commercials give is:
Which redirects to:http://www.destinationamerica.com/share-your-supernatural-sightings/
That probably means somebody along the line decided the second one was to complicated for consumers to remember and set up a redirect.
Of course this is the kind of PR stunt that's going to attract hoaxes and wild stories, but hopefully we'll get some intriguing evidence out of it as well. Sorting through evidence for hoaxes and truly unexplainable cases has long been a part of Paranormal Investigation, so it's pretty much just standard operating procedure.
And don't forget you can always submit stuff to me for analysis and identification as well.